VILLANELLE Publication

Objective

Create a publication with a custom wordmark that has a clear concept across articles and covers. The design and composition uses balance between typography, imagery, and negative space. The layouts flow across multiple spreads and have visual hierarchy as well as connection to the covers. The wordmark/masthead has a clear typographic design and aligns with the publication's tone.

Development

Concept

My publication concept is a modern take on poetry and contemporary writing publications. I chose the name "VILLANELLE" because of the classical style poems. This is the leading issue of the magazine, so it offers insight on the history of villanelle and structured writing styles and how poetry got to its contemporary place today.

Issue 001 Insight page

Wordmark Development

I started by experimenting with fonts and seeing what kind of distortions and styles work with my concept.

I sketched out some further ideas that I thought would incorporate classic and modern type styles.

I decided that I wanted to use old style or script fonts and incorporate digital/experimental aspects and created more digital iterations with these ideas in mind.

Final Wordmark

For the final wordmark, I decided on a bold typeface and incorporation of a script "V" in order to portray the traditional poetry as well as the modern style that we have evolved to today.

I also incorporated some of my other final wordmark iterations in my publication on the page headers, on the final page, and on the back cover of issue 002, for variation and to embody the concept even more.